Simply Authentic Art Umoja brings exquisite, hand-made African art to your doorstep. SHOP NOW Umoja exists to bring authentic, hand-made art designed by African artisans to their customers around the world. Working personally with East African artisans, African culture is spread and imported directly to you. At Umoja, we pride ourself on fair trade practices, social responsibility, and providing exquisite art that is perfect for home decor, personal apparel, or as thoughtful gifts.